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Preliminary Estimates Indicate Sonoma Pinot Hit Hardest by Smoke January 15, 2021
Estimates of the total tons picked in 2020 show what many in the North Coast feared; Sonoma County’s Pinot Noir crop appears to have suffered the most.
According to preliminary estimates by the grape and wine brokerage firm Ciatti, the 2020 Sonoma County harvest of Pinot Noir came to roughly 30,000 tons which would be 36% less than in 2019 and just half of what was picked in the bumper harvest of 2018.
While Merlot and Zinfandel may see losses of around 50% compared to 2019, those two varieties account for far fewer tons, which also sell for significantly less than Pinot. Based on the average-price-per ton paid in 2019, the smoke from 2020 may have caused more than $66 million in losses from just the Pinot crop.
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SANTA ROSA, Calif., Jan. 14, 2021 /PRNewswire/ Due to the ongoing pandemic, Sonoma County winegrowers gathered around their laptops and computer screens to review the organization s efforts last year and learn about the future direction from the Sonoma County Winegrowers president, Karissa Kruse, as the 30
th annual Dollars and $ense Seminar and Trade Show went virtual for the first time Thursday morning. Additional speakers included Ray Isle, Executive Wine Editor from Food & Wine magazine; Glenn Proctor from Ciatti Co.; Danny Brager, Brager Beverage Alcohol Consulting; Peggy Gsell, of Nielsen and several breakout session speakers.
In recent years, this event has generated significant wine industry news and the 2021 meeting did not disappoint. Kruse used this year s forum to announce that the organization will be establishing the nation s first innovation accelerator for the wine industry to encourage, collaborate and assist in the d
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January 14th event features keynote speakers, updates, breakout sessions and trade show January 13, 2021
WHAT: Attend the 30th annual Dollars & $ense Trade Show and Seminar from the comfort of your home office as Sonoma County Winegrowers goes virtual with its annual gathering. Participants will hear a review of 2020 and a look ahead at the Sonoma County Winegrowers and Sonoma County Grape Growers Foundation marketing and strategic plans for 2021. Speakers will include some of the best experts in the business including – Ray Isle, Executive Wine Editor from Food & Wine magazine; Glenn Proctor from Ciatti Co.; Danny Brager, Brager Beverage Alcohol Consulting; Peggy Gsell, Nielsen; and a conversation with Congressman Mike Thompson. Plus, key grower issues such as smoke exposure, crop insurance, contracts and more will be discussed. Finally, a virtual tradeshow will be held enabling participants to seek out their favorite vendor or hear directly about a new pr
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