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Coca-Cola launches global music platform featuring K-pop group TRI.BE and more

Coca-Cola has expanded its Coke Studio, a music platform launched in 2008 in Pakistan, to global reach. The Coke Studio program is digital-first, always-on and provides an opportunity for emerging talent to partner, create and deliver moments of musical magic to new audiences. K-Pop girl group
United Kingdom Richard Yaffa Mariah Angeliq Ekin Beril Joshua Burke Pratik Thakar
Source: mb.com.ph

BTS Turns it Up a Notch in New Coca-Cola Campaign

The campaign features a tv spot that turns the tedious moments into dance parties. Coca-Cola kicked off its new global campaign ‘Turn Up Your Rhythm’ starting in Indonesia and featuring the latest track from Grammy-nominated global superstars BTS. The film which features BTS’s cover of ‘Jungle’, is supported by an integrated marketing campaign across social media, TV, mobile, and in-store. “We are happy to be collaborating with BTS for our Coca-Cola campaign ‘Turn Up Your Rhythm�...
Pratik Thakar Cola Company Turn Up Your Rhythm Global Creative Strategy பிராட்டிக் தாக்கர் கோலா நிறுவனம்

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