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July 30, 2021 You are here: Home / World Economic Forum / Why the unconscious is the path of least resistance to eradicating bias in your workplace Why the unconscious is the path of least resistance to eradicating bias in your workplace (Credit: Unsplash) This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Leslie Zane President, Triggers Brand Consulting • Efforts to consciously persuade people not to be biased are counterproductive. • The brand research concept of ‘connectomes’ can be applied to perceptions of groups too. • Exposing people to positive reinforcement regarding other groups can influence such social connectomes.

United statesMusa al gharbiLeslie zaneDaniel kahnemanGlobal future council on equityPartnership for globalInternational monetary fundWorld economic forum joseph lasavioColumbia universitySociety platformWorld economic forumEuropean stingWorld economicLeslie zane presidentTriggers brandBlack americans