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Marketing for Game Devs: Store Page by Michael Wagner on 05/03/21 07:46:00 am   The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.   Oof. this got way longer than I thought, and between this and some personal goings on behind the scenes, this was challenging to write. I definitely want to come back to this and improve it more, but I think this gets your 95% of the way there. Building the sales funnel Understanding marketing is understanding human behavior. Every year, companies spend billions of dollars on consumer behavior research and there s no better example of this than walking into a grocery store. But, when you don t have a physical store, you have to entice people along the buying process. In sales and marketing, we call

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