Page 72 - Globalization News Today

Is there a danger that brands focus too much on the big picture when they go global and don’t take advantage of local factors? As part of The Drum’s Globalization Deep Dive, we ask whether they might need to think small to succeed.

Visionary Companies and Innovative Individuals Recognized from all over the World BOSTON, Oct. 22, 2021 /PRNewswire/ -- Globalization Partners which makes it fast and easy for companies

As part of The Drum’s Globalization Deep Dive, we take a look at the environmental impact of the global e-commerce boom, and what brands are doing about it.

Speed, artificial intelligence (AI), automation, digitization, sustainability, social capitalism and resilient supply chains will be fundamental to help brands and business thrive as we enter the era of ‘new globalization,’ according to a panel of cross-border decision makers from leading brands including Mars Inc, Fujitsu America, Kwontified and Economist Impact.

Giri Jadhav, chief client officer of Ogilvy Group, Asia shares his view of the future of marketing in a globalized post-pandemic world as part of The Drum's Globalization and Marketing Deep Dive. It will be defined increasingly by borderless creativity and would need all the stakeholders to contribute towards nurturing this new era of creativity.

As the economy recover from the depths of 2020, Carat’s global client and brand president Fiona Lloyd says it is important to remember that, in the age of globalization, this is not a universal recovery. As part of The Drum’s Globalization Deep Dive, she tells us how brands need to know their different customer segments and develop strategies to use the right messages in the right context.

The Distributed Pharmaceutical Analysis Lab and the blockchain-based platform provider will work to prevent fake and low-quality drugs from circulating.

Comedy has always been one of the hardest things to land in international marketing campaigns, bringing with it the peril of cultural insensitivity. Tim Bonnet, president of agency group Unlimited, takes a look at how to do it right.

As part of The Drum’s Globalization Deep Dive, India-based brand strategist Ambi Parameswaran looks at the future of content, and how both its creation and consumption is evolving on the back of globalization.

Is This the Beginning of the End of Globalization? | RealClearPolitics