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That comes after accidents and murder. jack keefe is the president and firnd of the inspire foundation. he helped create that ad you just saw and may be seeing again on your television screens. thanks for being here. a what are you trying to accomplish with that? >> well, the big thing about this campaign is about communicating to young people a message that when they go through difficult times in their lives that theyre not alone and i think whats really important about this is you have the fed...