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French startup presents its first pair of 'wood shorts' | Life

Tuesday, 18 May 2021 09:05 AM MYT Ethical and responsible โ€˜wood shortsโ€™ by the So Ride Wear brand. โ€” Picture courtesy of So Ride Wear Subscribe to our Telegram channel for the latest updates on news you need to know. PARIS, May 18 โ€” Fabienne Petetin founded the brand So Ride Wear on the premise of kitting out lovers of outdoor activities in clothing that is comfortable, ethical and environmentally friendly. After launching eco-responsible T-shirts and sweatshirts in 2019, the French sta...
France General Lenzing Tencel Fabienne Petetin French Tech Incubation Ethical Fashion Reen Fashion

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