Good Squish News Today

The 1980s must-have hair accessory is back - and its bigger than ever, says Maddy Fletcher .

From coats from a Kate Middleton go-to brand to It-girl accessories and affordable skirts, here's the coolest tartan pieces to get ready for Burns Night 2024 - shop now

The beloved oversized XXL statement scrunchie has made its mark as this year's most notable hair accessory - shop now

Fashion fans will love these wear-forever knits, heirloom vintage and timeless jewels

Cosmopolitans Shopping Editor Maddy Alford shares her hair transformation from long blonde balayage to a coppery cinnamon cookie butter brown lob.

At the Invictus Games, Meghan Markle tied her hair up with a scrunchie. Carrie Bradshaw wouldn't approve, but we do. Read more on Grazia.

Cosmopolitan spoke to Billie-Jo Cronin, founder of Good Squish, about the accessory brands rapid rise to fame. Click here to shop the popular scrunchies.

Addison Rae just posted a super cute photo dump to her Insta in a lovely baby-pink midi slip dress. See the look and shop similar styles below.

TikTok star turned Hollywood movie star Addison Rae is eating candy in a short negligee and kissing a man under waterfalls in her most recent photo dump.

It was a purchase by everyone's favorite cool girl, Chloë Sevigny, that first put Good Squish on the map. The London hair accessory brand uses deadstock fabric to create unique scrunchies which add a touch of glamour to an updo.