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WordPress to block Googles ad tracking tech FLoC will replace third-party cookies. It uses an algorithm that will place people with similar browsing histories in a group for target advertising. The feature is yet to be completely rolled out BusinessToday.In | April 21, 2021 | Updated 13:48 IST WordPress to block Googles ad tracking tech Open-source content management system (CMS) WordPress said that it will block Googles new ad tracking technology. The company said that it sees the system as a...

Google’s new ad tracking tech to be blocked by WordPress Updated: Updated: April 19, 2021 13:35 IST WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites. Share Article Google’s new ad tracking tech to be blocked by WordPress.   | Photo Credit: Special Arrangement WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites. (Subscribe to our ...