Google Analytics Data News Today

Akin to the rise of television and the internet, Artificial Intelligence is set to usher in a new era of marketing and customer engagement.

Google’s Optimize and Optimize 360 website testing and analytics tools will be phased out later this year in favor of Google Analytics 4.

Marketers can find out the correlation between paid and non-paid activities for effective media planning Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analytics data to predict media performance.Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has launched Traffic Cost Predictor (TCP) - a unique tool to uplift your media plans with predictive analys...

18 More SEO Issues That Cause Search Rankings & Traffic to Drop There are many reasons a sites search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis. Bio 441 Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect. It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending traffic before suddenly n...