Google Ar News Today

3D animals and other AR models were first introduced in Google Search in 2019, but most of these models have been removed

In light of these changes, Google has reallocated its augmented reality endeavors to the Android and hardware teams, signaling a strategic shift in its approach to AR development.

Google is now bringing AR beauty features to mobile browsers, introducing new ways to try on hair colour and foundation, and giving beauty brands the opportunity to advertise with AR.

It was intended to compete with the forthcoming headsets from Meta (formerly Facebook) and Apple. However, recent reports suggest that Google has decided to halt the development of glasses-shaped AR devices

The AR glasses codenamed Project Iris is no longer a tech Google wants to pursue. Google's alleged AR glasses, codenamed Project Iris, were reportedly canceled by the company which has given up on its efforts to develop the supposedly new wearable.

Google's AR will surely be a massive competitor for Apple, now centering on new controls for the device.

Google has announced it will be testing augmented reality glasses that arent available to the public in the real-world.

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The acquisition was previously reported by The Information in March, however now Google has confirmed in a blog post that it has indeed acquired Raxium, a five-year old startup building microdisplays for use in AR […]

Google's AR department just got boosted with the recent acquisition of Raxium, a startup that makes Micro LEDs--a critical part of AR tech.

Google is working on a secret called "Project Iris" that would focus on an AR Headset, rivaling that of other hardware.