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Case Study | Merkle Singapore: Delivering Unified Customer Experiences with Data at Income

Income Insurance Limited (Income), established in 1970, currently serves 1.7 million people in Singapore. Before COVID-19, insurance was an industry where offline sales channels were the businessโ€™ primary revenue drivers. Data sources predominantly came from agents, representatives and financial advisors, who played a significant role in building customer relationships on behalf ofย Income.
Merkle Singapore Customer Omni Data Insights Customer Omni Data Activation Data Puddle Customer Data Platform Salesforce Marketing Cloud
Source: dentsu.com

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