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Share: Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook Ads and Google Ads. Microsoft Advertising houses two main assets. The first is the Microsoft Search Network, whic...

Roger West Creative & Code Names Tim Peyton Director of Digital Strategy News provided by Share this article Share this article TAMPA, Fla., May 3, 2021 /PRNewswire/ -- Roger West Creative & Code (www.rogerwest.com), an award-winning digital marketing agency, has named Tim Peyton Director of Digital Strategy. Peyton has more than 10 years of digital marketing and data analytics experience and fills a critical agency role to meet growing client demand for paid media and lead generation services...

Facebook Ads vs. Google Ads: Which is Better for Your Brand? If youre reading this article, its likely because youre considering running digital ads. Youve heard about Facebook Ads and Google Ads but youre still unclear on the difference between the two platforms. In this article, well cover each platforms unique features, the key differences to keep in mind, and the factors to consider when deciding which ad platform to use. Lets get started. What is the difference between Facebook Ads and Goo...

2021/01/25 14:00 KUALA LUMPUR, MALAYSIA - Media OutReach - 25 January 2021 - At the time of writing, Malaysias COVID cases have increased at an alarming rate with 42,397 active cases and 642 accumulative deaths, resulting in MCO implementation 2.0. Many small business owners and big enterprises are directly impacted by the unfortunate circumstances that come with the virus that alerted society globally in November 2019. With a cumulative total of 95,612,831 cases and 2...

£60,000-£70,000 The company & Role: After securing some exciting new business wins as well as growing existing accounts significantly, this B2B technology marketing agency of 60+ people are going from strength to strength. They actually managed to grow even further during Covid, retaining all of their clients and adding significant headcount. Their media team has grown extensively, with the core team in the UK and a few over in their offices in the US. They have just opened another internatio...