Page 4 - Google Display News Today

Google has successfully persuaded a federal judge in California that it did not violate Sonos' multi-room audio patents.

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LiveRamp and FreeWheel today announced that they have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected...

Claiming that brands and agencies can now activate attention end-to-end, global media platform Teads has announced a partnership with Adelaide to launch high-at...

The cost-per-click (CPC) model is a crucial consideration when it comes to online advertising campaign strategies. Advertisers are charged for each click on an advertisement and this model is commonly used to calculate the cost of ad serving across various platforms.

The big adtech firms have released their Q2 earnings for 2023 and, while PubMatic's revenue growth remained flat at around 0.4 per cent, Magnite, Live and The Trade Desk have all reported growth.

Gov. Ron DeSantis (R-FL) accepted an invitation to debate Gov. Gavin Newsom (D-CA) on Wednesday and is looking to hype up the matchup of political heavyweights.

Naples businessman pays $7.6 million to feds to settle misleading ads with "Smoke Away" products.

From Text to Display: Exploring Different Ad Formats within Google Ads Platform. Google Ads is a powerful advertising platform that allows businesses to choose

The expansion means that brands can use DV’s viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats