Google Mueller News Today

For decades, a humble text file governed the behavior of web scrapers. But as the AI industry grows, the social contract of robots.txt is falling apart. 

Google's John Mueller comments on the topic of links from news sites

Google on Choosing the Best Anchor Text Googles Mueller tells how to choose the best anchor text for links Bio 357 Advertisement What’s the Best Practice for Anchor Text? Anchor text is the text used in a link. Anchor text can be “click here” and it can be “Acme Personal Injury Lawyer” and it can be “personal injury lawyer San Diego.” Google’s PageRank algorithm uses anchor text to understand what a page is about. That was the big breakthrough for the founders of Google in 1998....

Advertisement Continue Reading Below In a Google SEO Office-hours hangout, a person asked John Mueller about handling a site migration for a site that acquired another one and they are now joining the two websites into a single site. They are also changing the domain name. The person asking the question asked if Mueller had any top considerations on what they should look out for. John Mueller answered with two tips for how to conduct a site migration. 1. Track the “Before and After” URLs Hi...

Google's John Mueller discusses the mindset for achieving natural backlinks

How to Remove Date Snippets from Search Results? Googles John Mueller offers ideas on what to do about unwanted date snippets in the search results Bio 326 Someone asked a great question in a recent Google SEO office-hours about preventing Google from showing published dates in the search result. Mueller recommended what to do in that situation where a date published should be prevented from showing in the search engine results pages ( SERPs). Static Pages and Publication Dates Normally Google ...

READS The person asking the question stated that they have a large amount of press releases that have accumulated inbound links from high authority sites, presumably from sites like news sites and other sites that might be important to the niche. Advertisement Continue Reading Below The question revolves on how to reorganize the site so that the entire press release section is blocked off from Google but in a way that the site could still benefit from the inbound links from the “ high authori...

Google: Sometimes Copied Content is More Relevant Bio 434 Advertisement How Does Google Determine Original Source of Content? The person asking the question wanted to know how Google determined which content is the original source and which content copied. The question: “How Google determines if a particular… content is copied or not and who is the original source for that content?” John Mueller gave a broad answer that used different kinds of copied content as examples (like boilerplate ...