Google Rcs News Today

TECH TIPS News: Google pressures Apple to adopt RCS for iMessage, emphasizing features like 'Read Receipts' and 'Typing Indicators'. RCS promises enhanced group chats

Google has seemingly revealed when Apple will be adopting the highly anticipated RCS communication protocol with a new Android landing page.

Google celebrates the milestone of its Messages and RCS features. A massive milestone was reached by Google Messages and its RCS feature, with the company claiming that it already sees 1 billion users globally using the service and its technology.

Apple announces support for RCS in iPhones, responding to Googles request. RCS Universal Profile will be added next year, offering better interoperability than SMS. iMessage will remain the best and most secure messaging experience for Apple users.

RCS messaging allows users to get support for encryption, read receipts, typing indicators, high-res images and videos while sending texts.

Samsung has shared a new ad that shades Apple's holdout against RCS. A new short ad arrived for Apple to see, and it is Samsung giving the message regarding the communication divide of not adopting the RCS technology to their smartphones.

Efficient automation will create more employment opportunities than ever in the communication space, says Ivan Ostojic of Infobip. He explains how B2C communication is evolving in the country.

Launching the Get the Message campaign last year to publicise the RCS communication protocol and make it more mainstream, Google has now taken another step in this direction to make RCS (Rich Communications Services) more consumer-friendly by calling Chat RCS on its Messages app.

The iMessage will stay as its main instant messaging feature exclusive for iPhones, unlike Google's.

After launching a campaign to force Apple to adopt RCS, Google has now targeted Apple on the 30th year of SMS.