Google Sitemap News Today

I believe hospitalitys old friend and foe Google will be the single biggest opportunity in hotel digital marketing going in 2023, and here is why:

Is the hotel brand website hotelier’s friend or foe? I firmly believe the hotel website is the most underutilized and quite often forgotten hotel asset. Why are we even talking about it today, 27 years after the first booking engine-enabled hotel website was created? There are several reasons for that:

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As lockdowns start to lift, hotel bookings are beginning to pick up. Despite ongoing COVID concerns, people are eager to venture out again and this is very good news—as long as travel is managed responsibly, with effective preventative measures in place. With positive signs now visible, lodging operators can look forward to and plan for increasing occupancy rates with more confidence. According to McKinseys research, the pandemic has accelerated digital transformation by 10 years and todays tr...

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