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All our metrics say it really did not resonate very well with viewers. a company that measures ad effectiveness found that to be the worst ad, too. budweiser, the best. but were talking about godaddy so whats the strategy. >> it got a lot of reaction. all right. the clydesdale, the bud commercial, that came out the highest. it wasnt necessarily funny, it was definitely not funny. it was more emotional. >> right. sentimentality is a lever marketers use in these ads. that definitely knocked it out...

Long shelf life. >> reporter: for the past six years, doritos has been putting their fans to work making the ads. >> sweet heart, i would love to, but the guys are waiting for me. >> ive got doritos. >> reporter: and then having them vote on which one makes the cut. >> this is going to be fun to vote and see their vote count. >> reporter: something other companies are catching on to. this year, audi shot three endings to this scenes prom experience. and is letting viewers vote online, selecting ...