Grain Portion News Today

I understand the grain portion, but what did they spend $2 million on? >> $2 million was, they say, for promoteing it and for doing all the focus groups, they spent two years talking to kids, talking to 4500 people, and i dont know, the ink is expensive? two million bucks? we know -- were not quite sure, they didnt give auts dollar breakdown of what the money says but they were quick to point out theres also going to be advertising involved with this campaign. i guess its good for schools, you k...