By Daniel Woolfson2020-12-18T00:01:00+00:00
Can it be true? Are tinned goods really trendy again? It would seem so. After, all every sub-sector is in serious growth – marking a major turnaround for a category that was last fashionable in the Second World War.
A mostly stagnant 2019 has been followed by a year in which the category shifted an extra 62.2 million kg, pushing up value by £205.2m.
Naturally, pandemic-fuelled stockpiling played a large part. In fact, panicked shoppers swept up so much canned food pre-lockdown that availability stood at just 19% by 15 March, according to data provider Shepper.
Brits’ appetite for baked beans, for instance, was so intense that Heinz and Princes felt obliged to reassure shoppers that supermarkets were unlikely to run out. Backing up those promises meant extra work.