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We have a lot of different film groups, right? i have an animated group, a documentary group, an international group, multiple teams here. but what were really trying to do is, because theres multi ways for these different services at home, for me now its scaling back. now it is scaling back and being about quantity, but also recognising that quality is in the eye of the beholder. so we will make international films and animated films and documentaries that we try to make great forthat audience,...

To those who argue, "look, your company is prioritising quantity over quality?" you know, i think in the beginning there was a lot of that. i mean, i think we realised that, like you said earlier, that our competitors were going to take our films off our service, so the licensed movies were going to go away. and so the concern was, with the consumer, will they have enough? will there be the storytelling there, right? so we did scale up very quickly knowing this was coming. and as weve done that,...