Page 3 - Green Claims Code News Today

With a greater consumer focus on health and the environment, is labelling like Nutri-Score and Eco-score the future of food packaging?

Thomas Panton shares his thoughts on why greenwashing erodes customer trust, and how it could have real consequences for business.

In 2021, a series of HSBC advertisements started appearing on bus stops around the U.K. Part of a campaign centered on the slogan “Climate change doesn’t do borders,” the posters

Here, we shine a light on how businesses can positively impact consumer choices as they strive to reduce their environmental impact.

Canopey.com, a new online marketplace for environmentally sustainable and eco-conscious brands has launched.

'Unseen' News and Views – By Baher Kamal & The Like

Kit Nicholl explains why “radical climate transparency” is key when it comes to generating consumer trust around sustainability claims.

Emma Jenkins, a strategist at Enviral, is tired of seeing unsubstantiated sustainability claims on billboards - and yes, that includes LinkedIn mock-ups. If they stand any hope of running, brands will have to get better at showing their working.

As consumers become more aware of the importance of choosing sustainable products, and investors express more and more interest in the ESG practices of the companies in which they invest, green marketing has become increasingly popular.

Survey reveals marketers' increasing focus on environmental initiatives, pressure for 'green' marketing, and the need to bridge the skills gap for effective sustainability campaigns.