Page 4 - Green Claims Code News Today

Small businesses are often overwhelmed when it comes to creating a sustainability strategy, taking on complex climate challenges as their own.

The new plan will also focus on raising awareness of greenwashing.

Miles Lockwood, the ASA’s director of complaints and investigations, explains why it’s tightening up the way it tackles misleading green claims in ads – and how advertisers can speak on green issues with confidence.

Leatherhead Food Research has warned that food companies must act now to ensure their sustainability claims can stand up to the scrutiny of EU regulators if a draft directive came into force in 2024.

Leatherhead Food Research has warned that food companies must act now to ensure their sustainability claims can stand up to the scrutiny of EU regulators if a draft directive came into force in 2024.

Leatherhead Food Research advises food producers - including those in the bakery and snacks sectors - to act now to assess the potential impact of the European Commission’s proposed Green Claims Directive on their products.

Food and drink manufacturers need to act now to substantiate their green claims ahead of a new directive from the European Commission (EC), according to Leatherhead Food Research.

Investors and environmental groups are taking their battles with ESG-offending companies and ineffective regulators to court, incentivising an increase in the pace of action on mitigating climate change via industry. With more than their reputations at stake, how can businesses protect themselves against the ESG-related litigation tsunami?

Scotland's news service for lawyers

The majority of marketing professionals feel they need to be braver and clearer in how they communicate sustainability to avoid greenwashing, but very few within the industry feel they have the capacity or knowledge to do so.