Greenhushing News Today

Greenwashing and greenhushing are not options for the real estate sectors estimated $1.7 trillion annual investment to get to net zero - talent, technology, and tokenization are.

New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.

The intention-action gap may not be as wide as it seems. By understanding and addressing the barriers that hinder sustainable behavior, we can bust through to action.

The Australian Securities and Investments Commission ASIC reaffirmed commitment to investigating Environmental Social Governance promises by corporations. Along with greenwashing they will investigate greenhushing which is conspicuously not reporting environmental plans.

New scheme from carbon offset specialist South Pole aims to replace terms such as 'carbon neutral' and help companies demonstrate they are taking steps to cut emissions

Australian Securities and Investments Commission warned companies greenwashing is an ongoing concern. Also highlighted ASIC’s focus on greenhushing, the practice of not reporting or underreporting ESG credentials or initiatives due to uncertainty around reporting frameworks.

Research commissioned by environmental charity Earthwatch reveals increasing number of UK businesses have engaged in 'greenhushing' in the past year

Firms that stay silent about their sustainability efforts can stifle ambition, honesty and collaboration across the broader economy, writes Forum for the Future’s Hannah Pathak

Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.

As ASIC and the ACCC enforce stricter guidelines around greenwashing, many businesses are backtracking on sustainability claims.