Utopia Bureau News Today

New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.

McCann is repitching for the Saudi oil and gas major Aramco; The Glimpse Collective's founder poses five burning questions for the agency's CEO.

Bill McGuire is professor emeritus of climate hazards at University College London. He also writes on CNN that its "essential" to laugh in the face of the climate crisis: If you dont laugh, you will cry, and that marks the beginning of a very slippery slope. As civilization faces a threat that ...

Climate scientist Bill McGuire writes on the power of comedy in grabbing peoples’ attention — and why COP28 was the biggest joke of all.

Climate scientist Bill McGuire writes on the power of comedy in grabbing peoples’ attention — and why COP28 was the biggest joke of all.

The published version of Forbes CMO newsletter delivers the latest news for chief marketing officers and other messaging-focused leaders to inboxes every Wednesday.

Finding the sweet spots to change behaviour beyond Earth Day

Some comedians and scientists are teaming up and using laughs to raise the alarm about climate change.

News about climate change can often be gloomy, but doomism is an irresponsible point of view when change can still happen

Climate scientists are being paired with top comedians in a new initiative aiming to drive home the message about the climate crisis. Here's why it just might work, says Bill McGuire (with help from Kiri Pritchard-McLean)