Greg Gerfen News Today

Western student Crizio Sinuraya was named the overall winner and recipient of a $10,000 prize in Adobe’s 2023 Digital Edge Awards from more than 1,400 entries.

Advertising and promotion students from Haworth College of Business at Western Michigan University placed third in their division at the American Advertising Federation’s National Student Advertising Competition.

April 26, 2021 KALAMAZOO, Mich.— A team of advertising and promotion students from Western Michigan Universitys Haworth College of Business placed third in its division of the American Advertising Federations National Student Advertising Competition. Led by Dr. Karen M. Lancendorfer, professor of marketing and director of the advertising and promotion program, and assisted by Greg Gerfen, instructor of marketing, the team competed in District 6, which is considered a mega-district due to th...

GEN Z: The big game and the big ads Chloe Berg There is only one thing that is on the minds of most Americans this week – the Super Bowl. Two great teams with two amazing quarterbacks are facing each other this Sunday. To some people, the most popular thing about the Super Bowl are the commercials.  For the past couple of years, companies have put out their best commercials for the Super Bowl hoping to get more customers and attention to their product. This year, there are a few major compan...