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Water Investments A Background and Primer for Water Investments There is no more water on the Earth today than there was hundreds of millions of years ago.  There is no less either.  We cant make it or destroy it. And while our planet may be over 70% covered with water, less than 3% of it is freshwater — the stuff we need to survive.    Of that tiny 3%, most of it is perpetually tied up as atmospheric moisture or as frozen saturated soil (permafrost) that we can never use.  Put another ...