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SALESmanago launches 'CUPID Score' to redefine the way marketers measure customer engagement

The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy and Data Kraków, Poland; 16th February 2023: Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement...
Greg Blazewicz First Party Data Victoria Secret Customer Engagement Platform Customer Intimacy New Balance

Blind marketing: 64% of eCommerce marketers fail to measure customer engagement

Over half of marketers say measuring customer engagement metrics are important, but marketers lack resources to measure them regularly SALESmanago CMO calls for marketers to show customers some love this Valentine’s Day Kraków, Poland; 13th February 2023: 64% of eCommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all...
Ian Macleod First Party Data Victoria Secret Customer Engagement Platform Customer Intimacy New Balance

Champions League final boots European eCommerce sales to lowest point in 2022

eCommerce sales in Europe drop on Saturday 28th May, the same day as the Champions League final Businesses see growth with lean marketing, despite significant disruptors across the year including the war in Ukraine and cost of living crisis Kraków, Poland; 19th January 2022: The lowest day of the year for European eCommerce sales in 2022 was the 28th May, the same day as the Champions League final...
Ian Macleod First Party Data Champions League Victoria Secret Customer Engagement Platform Black Friday

Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don't optimise now

74% of CMOs have already - or expect to - face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO Kraków, Poland, 14th November: Seventy four percent of CMOs have either seen - or are facing - cuts to their marketing budgets...
United Kingdom Greg Blazewicz First Party Data Victoria Secret Customer Engagement Platform Lean Marketing

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SALESmanago hires C-Level Exec team to drive fourfold growth across Europe and to help eCommerce marketers grow the lean way

Global brands embracing the benefits of SALESmanago’s customer engagement platform include Burger King, Inglot, Roma FC, Starbucks and Victoria’s Secret 26th September, 2022, Krakow: Following a nine-digit Euro investment of Silver Tree and Perwyn, SALESmanago is strengthening its C-Level executive team to help grow the company from 20 to 100 million Euro revenues in the next four years and become the European leader in customer engagement...
United Kingdom Silver Tree Ian Macleod Greg Blazewicz Auke Grondsma James Eastwood

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