Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don't optimise now
74% of CMOs have already - or expect to - face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO Kraków, Poland, 14th November: Seventy four percent of CMOs have either seen - or are facing - cuts to their marketing budgets...
United Kingdom Greg Blazewicz First Party Data Victoria Secret Customer Engagement Platform Lean Marketing
Source: realwire.com