Guest Loyalty Program News Today

SAN ANTONIO -Southwest Airlines and Omni Hotels & Resorts have joined forces to launch the "Solarbration" sweepstakes, offering an extraordinary experience for

Omni Hotels & Resorts has announced new details about its enhanced Select Guest Loyalty Program making it easier and faster to achieve and retain Select Guest Status. Representing the first major program transformation in a decade, members will now be recognized and rewarded based on all the experiences they enjoy during their stay.

Over the years, the fees hotel owners pay to franchise companies have typically grown at a pace greater than the rise in hotel rooms revenue. Most franchise-related fees are charged as a percent of rooms revenue, and therefore, by assessing the relative changes in rooms revenue and franchise fees we can make some assumptions.

Article - Guest Loyalty Programs Provide, But They Cost - By Robert Mandelbaum and Christine Bang - In 2022, the fees to cover the costs of Guest Loyalty Programs increased by 53.8% 9.5 percentage points greater than the growth in rooms revenue during the year. In fact, Guest Loyalty Program fees have consistently increased at a greater pace than rooms revenue since 2007.