Guihen Jones News Today

Marketing Awards winners; NZ tycoon and a media awards stoush; big ad account changes.

Macca’s, which is what McDonald’s goes by in Australia, has launched a new campaign celebrating its 50th year in the country after its first local restaurant opened in Yagoona in 1971. Aussies’ have their own unique Macca’s traditions – like dipping fries in sundaes, enjoying a wedding day McDonald’s burger, and bunny-hopping through the Drive-Thru on your P Plates. All of which are the focus of the restaurant’s 50th birthday campaign via DDB Sydney. A second brand TVC thanks Macc...

July 12, 2021 1:57 McDonald’s Australia has launched a new integrated campaign featuring some of Australia’s unique Macca’s traditions. The campaign celebrates the brand’s 50th birthday. Dipping fries in sundaes, a wedding day at Macca’s, a P-plate Drive-Thru stop-off and visiting your local in thongs are on show in the campaign from DDB Sydney. The leading hero TVC focuses on the role Macca’s has played in Australian culture since the first restaurant was opened in Yagoona in 1971...