Guy Cawkawasaki News Today

Sell, what is the most important part of starting a business? is it who you surround yourself with or the branding or the p.r. or something not so obvious? >> the two start-up things is simple. you need to make it and sell it you i. e. app ingleapple. if you are the engineer you want someone who can sell it and if you are a sales person you better have an engineer better than you. so those two things are 90% of the action. >> guy i want to throw statistics at you as to who is starting businesses...

>> see, another stupid man. >> i resemble that remark. >> but the last chapter is the art of being a mench. what does it meanmensch." >> its a very difficult term to describe because its difficult to translate that word. mensch is a person who is trusted, who sees the big picture, sees the long picture, someone that you would entrust with your kmcompany, your kids whatever, and that kind of person is what an entrepreneur should strive to be. at the end of your life would you rather be called a b...

Growth firms are women. women either seem to not be starting many businesses or not given the experience given your experience, what is happening here? >> most men are stupid. that is a cogent explanation for that. lets just cut to the chase here. one of the beauties of this brave new world, 2015 is if you are doing something with indy go go or kick starter and not pitching rich old, white men in venture capital firms it is a different world. so part of the crowd funding and the need for less ca...

P.r. firms for ads and now with the cut-throat you can fund your own dream like sites like cut starts. and from the chief evangelist for google jay kawasaki. >> you should have made the trip down here today. it would have been worth it. >> i guess so. >> but guy, i want to talk about -- before we get to the pie, guy, you want to talk about the book and starting the business. you talked to a lot of people and everybody feels we have a good idea in us and we would all like to start something but t...