Hal Birch News Today

>> its nice to see you, hal. thanks for joining us. >> thank you for having me, alex. >> i spoke with you when this story first broke. tell me about your reaction then and how its all played out. >> what i said was i thought the situation that tiger found himself in was going to be -- was going to have long-term marketing impact for him. and i think its played out exactly that way. youve seen several of his blue chip sponsors and their relationship with tiger. of course, youve had a couple like ...

At a similar level off the course. thats where hes found himself in trouble. >> do you think nike or ea are correct in sticking with the tiger brands? >> i dont think they have a choice to be honest with you. i think their businesses with him are so tied to tiger, they have built big product lines. theyve invested millions or tens of millions of dollars in marketing programs, and i think frankly theyre waiting for tiger to return to the course to do what he does best, which is to win tournaments...