Hal Koss News Today

Marketing is undergoing a seismic shift. The best companies in the world are no longer spending massive amounts of money to acquire users.

It is not just that much pornography can be found online. It is that the web, by virtue of what it is, is intrinsically pornographically shaped.

In 2020, venture capitalists unceremoniously broke up with D2C brands and product-based businesses. Some simply monitored the “lackluster” Casper IPO or skimmed articles about Brandless and others “imploding” and started pulling a slow fade on D2C brands — not taking pitches, not following up. Many product-based brands, as it turns out, are no longer interested in chasing venture capital. Last year, investors adopted a wait-and-see approach to all new investments and prayed po...