#MarketingMasterminds: Mondelez | Cadbury Dairy Milk
18 Jan 2021Save | Email | Print | PDF Issued by: Facebook This months Marketing Mastermind is Alanta Moodley, category brand manager at Mondelez International. She discusses the Cadbury Dairy Milk Generosity campaign. How did this idea come about? The Generosity campaign launched in South Africa in 2019, as part of Cadbury’s global repositioning to return to the brand’s core purpose of generosity. Each region identified an area where they could make the biggest impact through a...
South Africa South Africans Alanta Moodley Generosity Campaign Mondelez International Cadbury Dairy Milk
Source: bizcommunity.com