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PHOTO: Anna Sullivan | unsplash Sitecore releases always have a little bit of everything — some new features, an improvement here and there and a much-needed gap that needs filling. They also almost always offer something to please different personas — marketers, developers and administrators. The recently released Sitecore 10.1 delivers on that expectation. As the first release since Sitecore 10, this one was unlikely to unveil a huge new capability, but nonetheless it does includ...

PHOTO: Egor Myznik Designing a website can at times feel like the story of Goldilocks and the three bears. A busy website, one laden with flashy graphics and excessive choices, can overwhelm customers. Too few choices may result in missed sales opportunities. Whats the perfect medium? We spoke with marketers and website designers for their advice on how to balance having enough choices without too many. Fast, Responsive, Intuitive “For a web design to be successful, it needs to be fast, r...

PHOTO: shutterstock Great Aunt Ethel’s buying groceries on Instacart. She’s streaming YouTube jazzercize videos from her living room. Great Aunt Ethel — best known for handwritten letters, pocketbook butterscotch and her love of polka records — now fills her days with Telehealth visits, Amazon Prime deliveries, and video chats with the grandkids. COVID-19’s impact changed Great Aunt Ethel, ushering her into the digital age seemingly overnight. But this dramatic shif...

PHOTO: Meghan Schiereck When developing customer-facing software, the end-users’ overall experience is vital to business retention and informing the next stages of development. Customers today are increasingly aware of the options available to them. People want unified, smooth, continuous interactions with the brands they follow and the products they use, which puts technology at the center of these experiences. From a brand perspective, technology can provide deep insights into what cust...