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by Stephen Chapman
Happy Creative has won a competitive tender to deliver a waste education marketing campaign.
The Blackpool-based agency has been working with Wyre Council to improve recycling behaviour across the region.
“If Rubbish Could Talk” will focus on teaching residents about recycling, as well as explaining what item should go in each bin.
Happy is delivering marketing support, brand building and online awareness raising. This includes a microsite, quizzes, interactive features, a blog, gifs and animations.
“What a privilege it is to be able to play our part in making a difference in the Wyre community, and one that has such far-reaching outcomes,” said Happy’s Karen Lambert.