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Description
Five mothers who lost their sons to violence and knife crime have bravely shared their emotional stories as part of a new campaign created by AMV BBDO, supported by the Metropolitan Police Service and independent charity Crimestoppers.
‘Hard Calls Save Lives’ hopes to prevent knife crime in London by encouraging people to share information. The campaign acknowledges that it can be hard to phone in with information – but reminds us that there are harder calls.
In a series of films, Jean, Yvonne, Becky, Lorraine and Lillian relive the hardest call they had to make after they found out their child had been murdered. Their stark, harrowing stories are accompanied by footage of each mother, their raw grief exposed and unfiltered.
Five mothers have relived the heartbreaking moments they had to tell family and friends that their sons had been stabbed to death.
As part of a new campaign aiming to tackle knife crime in London, the mothers recalled the hardest calls they had to make following the tragic deaths of their sons.
One described how she was breathless, helpless and weak as she relayed the news to her own mother. It was the hardest call - I was out of breath and my stomach was tight, said Lorraine Jones, whose son Dwayne Simpson was stabbed to death in Brixton in 2014, at the age of 20.
Nicola Blackburn
Published:
5:30 PM April 8, 2021
Mothers whose sons were the victims of fatal knife crime Lorraine Jones (left) and Lillian Serunkuma (right) hold photographs of their sons as they attend the launch of a new knife crime campaign, Hard Calls Save Lives, which is supported by the Metropolitan Police Service and Crimestoppers, New Scotland Yard, London. Picture taken on April 8, 2021.
- Credit: PA
Mother Lilian Serunkuma, whose son was stabbed in Willesden in 2017, is urging the public to report information about knife crime.
Quamari Serunkuma-Barnes, 15, was stabbed three times as he was leaving Capital City Academy at the end of the school day.
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Five mothers who lost their sons to violence and knife crime have bravely shared their emotional stories as part of a campaign created by AMV BBDO, supported by the Metropolitan Police Service and independent charity Crimestoppers.
‘Hard Calls Save Lives’ hopes to prevent knife crime in London by encouraging people to share information. The campaign acknowledges that it can be hard to phone in with information – but reminds people that there are harder calls.
In a series of films, Jean, Yvonne, Becky, Lorraine and Lillian relive the hardest call they had to make after they found out their child had been murdered. Their stark, harrowing stories are accompanied by footage of each mother, their raw grief exposed and unfiltered.