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Thesouestion is, advertisers. will they flee? or will they scoop him up? >> it could be a possible endorsement for companies who want to be affiliated with this piece of history. right? and with this movement within professional sports. and it could translate into money if collins wants to capitalize and thats unclear. right now jason collins doesnt have a lot of endorsements. just one from nike. the company, by the way, doesnt even use him in his ads. he did make almost $1.4 million last season...

Well. well watch this space. global warming. >> there you have it, road warriors. >> you may not have heard of jason collins before yesterday but you can bet on seeing a lot more of this nba trail blazer. whats coming out could mean for endorsement deals. thats coming up. great first gig! lets go! party! awwwww... arigato!

He tweeted his thanks saying all the support i have received is truly inspirational. i knew that i was choosing the road less traveled. but im not walking it alone. collins, a 12-year veteran, is the first openly gay athlete still active in a major american pro team sport. last night cnns anderson cooper got reaction from former nba great charles barkley. >> the first thing, i was happy for jason. because people should get to be who they want to be. but, known has a gay player in the nba, who ev...

And i am gay. that revelation in a "sports illustrated" article, triggering huge support among fellow athletes and beyond that. collins tweeted, saying all of the support is truly inspirational. i am not walking it alone. collins is the first player in a major u.s. team sport to come out while still active. a former nba star tells anderson cooper, he wasnt surprised to hear it. >> i was happy for jason. people should get to be who they want to be. a gay player in the nba, anybody thinking they h...

Would have made sure he knew that doing something like this was wrong. >> reporter: he denies any wrongdoing. as you said, hes been a very intriguing figure in this investigation. we hope to learn more about misha. john? >> pamela brown, great work today. each day it seems like we get a new piece of investigation about this case and this investigation. each day that passes in boston, its more like normal here. more like things before the marathon. overnight, a real sign. crews were busy repainti...

>> welcome back, good morning. christine romans joins us with a look at whats ahead on "starting point." >> today weve got a startling discovery in the boston marathon attack investigation. female dna found on part of a bomb fragment. now investigators looking more closely at the deceased suspects wife. then, an american athlete makes history. coming out as gay while still active in one of the major sports leagues. has nba player jason collins knocked down the barrier for closeted professional...

Jason collins. in his essay yesterday for "sports illustrated" he said, i didnt set out to be the first openly gay athlete playing in a major american team sport. but since i am, im happy to the start the i had my way, someon would have already done this. nobody has, which is why im raising my hand. the 34-year-old has gotten support from all corners of the sports world. from nba commissioner david stern to former teammates. so lets talk about the reaction with mike golic and mike greenberg the ...

Journeyman pro athlete breaks new ground. but jason collins did it with these twelve words. im a 34-year-old nba center, im black, and im gay. hes the first openly gay athlete in an american sport. and reaction coming out has been largely positive. more now from cnns rachel nichols. >> reporter: for the past 12 seasons, jason collins has done the nbas dirty work. his seven foot, 255 pound frame protecting the basket night after night, with little or no recognition. but with his revelation in thi...

He is a gay. collins coming out in a "sports illustrated" article. he is the first active player in a major u.s. team sport to do it. the revelation being met with support in the sports world and beyond. more now from rachel nichols. >> reporter: for the past 12 seasons, jason collins has done the nba dirtywork, protecting the basket with little or no recognition. but with his revelation in this weeks "sports illustrated," that hes gay, that anonymity is over. in explaining his decision, collins...

Be honest with you. i mean it seems to me that jason collins is exactly the same person on tuesday that he was on sunday. and he has played with any number of players, hundreds of players over the course of his career. hes played on multiple teams so hes played with hundreds of guys and theres never been any issue. theres no reason to think there would be one going forward. >> common sense would say that but we know we arent always dealing with common sense. the good thing here is my kids are 23...