Digital Advertising Alliance Launches CMP Complement
Digital Advertising Alliance DAA announced creation of CMP Complement uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms and AdChoices program. CMP Complement integrates AdChoices Icon into user flows.
Digital Advertising Alliance Consent Management Platforms Adchoices Icon Digital Advertising Alliance Consent Management Platforms Internet Advertisements
Source: natlawreview.com