He Lf News Today

With its typical blockbuster ratings and Taylor Swift in attendance, the Super Bowl will have, for the first time, several cosmetic and health and beauty advertisers.

With its typical blockbuster ratings and Taylor Swift in attendance, the Super Bowl will have, for the first time, several cosmetic and health and beauty advertisers.

Fans can expect celebrities and more lighthearted commericals during the biggest event in sports this Sunday.

Mikayla Nogueira says there’s no predicting whether one of her daily makeup videos will go viral - unless it involves E.L.F. The brand that got its start hawking $1 eye shadows is so revered among the beauty influencer’s 15.2 million TikTok followers that they routinely steer conversations back to E.L.F. no matter the day’s topic. Her takes on such prestige brands as Patrick Ta or Dior are peppered with comments like “Watch E.L.F. dupe it,” or “I’...

These products are truly elite.

These products are truly elite.

These products are truly elite.

Lip products from e.l.f. for all. 

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.

The affordable cosmetics brand is exceeding Wall Street's expectations