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Teamwork hailed as businesses team up to survive Covid
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Published:
8:00 AM February 2, 2021
Chloe s of Dunmow and Designed by Sports have come together to offer a sporty new range of clothes.
- Credit: Designed by Sports
A pair of Dunmow fashion businesses have come together to offer a sporty new range of clothes to customers.
Chloe s of Dunmow on the High Street, run by Joanne Jones, is now stocking items from Designed by Sports, established last year by sisters Jude Walthew and Helen Byford.
Joanne and Jude, who used to be Head Coach of Stebbing Tennis Club, have known each other for many years.
Designed by Sports, which has previously only sold its items online, specialises in the fashion crossover of relaxed lounge and active wear.
Fitness instructor Jade Gooding, 35, launched online Pilates classes after the pandemic struck. Now she is modelling leggings which have become a must-have fashion during lockdown. They are made by Felsted-based firm Designed by Sports, which has seen its popularity explode. Mum-of-two Jade, from Great Maplestead, said it was her first foray into modelling profession. She said: “They asked me to do some photo shoots and I actually had really good fun. “It’s good to be able to help and work for a local brand. I really enjoyed it and I’m happy to see them being sold in local shops.”