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Hero Bread secures $15m by 'going from pitching a dream to pitching a business'

A “massive” repeat purchase rate of 74% direct-to-consumer and 54% at retail combined with healthy margins and strong “no f***ing way” factor helped food-tech startup Hero Bread secure $15m in series B funding despite the challenging economic environment.
Union Grove United States Tom Brady Keven Durant Union Grove Venture Partners Damelio Family Fund

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