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New Delhi [India], August 31 (ANI/BusinessWire India): Excitement among Indian consumers for the upcoming festive season is at an all-time high, according to the second Festive Pulse Survey by The Trade Desk. The survey highlighted that 68 per cent of Indians are excited about the upcoming festive season sales, an increase from 59 per cent last year. In addition, two in three shoppers intend to spend as much or more this festive season. Buoyant optimism prevails over inflation concerns Despite rising inflation, the propensity to spend among urban Indians is the highest this year since the pandemic. This optimism is reflected in consumer eagerness to splurge this festive season. The survey shows that nearly 40 per cent of consumers plan to start shopping in mid-October or earlier. As shoppers begin to splurge on their festive shopping, almost half (46 percent) intend to spend more on travel experiences than in previous years. Nearly six in 10 consumers plan to spend on gifts for family

New delhiTejinder gillConsumer electronicsFestive pulseBusinesswire indiaFestive pulse surveyGeneral managerTrade deskPersonal careNew delhi indiaUgust 31 ani businesswire india excitement among indian consumers for the upcoming festive season is at an all time highCcording to the second festive pulse survey by trade desk highlighted that 68 per cent of indians are excited about upcoming season salesN increase from 59 per cent last year in additionWo in three shoppers intend to spend as much or more this festive season buoyant optimism prevails over inflation concerns despite risingHe propensity to spend among urban indians is the highest this year since pandemic optimism reflected in consumer eagerness splurge festive season survey shows that nearly 40 per cent of consumers plan start shopping mid october or earlier as shoppers begin on theirLmost half 46 percent intend to spend more on travel experiences than in previous years nearly six 10 consumers plan gifts for family and friends