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December 18, 2023
The 10-minute independent short film 'Hide & Seek,' directed by Karen Kshiti Suvarna, a 20-year-old filmmaker from India, has been selected for the Ca
April 25, 2023
Mumbai: Parle, India's leading manufacturer of biscuits and confectionery, has announced the launch of a new campaign for its premium sweet cookie brand, Hide & Seek. With this campaign, Parle aims to explore multiple touchpoints to generate buzz and create excitement around the brand. Hide & Seek has been a premium brand with a very strong brand equity across the country
April 24, 2023
Best Media Info: The campaign features a TV commercial with two young protagonists who meet on a tennis court| Ad Craft News
April 24, 2023
The senior category head reveals the exact reason it chose Star Sports, why it’s advertising old ads, and why WPL during Diwali is a good thing for advertisers.
January 2, 2023
Senior category chief Mayank Shah explains the brand's new campaign's, whether it will advertise on the IPL, and more in a quick chat.
August 19, 2022
With agri-commodities prices cooling off, leading packaged foods maker Parle Products is planning to reduce prices and/or increase grammage of its packs within this year, says Mayank Shah, senior category head at the FMCG major.
July 25, 2022
Parle Products had decreased production of cream biscuits during the last two years to improve production efficiency.
February 22, 2022
In Bollywood, the script and the star cast of the film play major parts in attracting its viewers towards the film. Along with these two, titles of the films also hold an important place which gives viewers whether to go for the movie or not. In this special feature, we bring you some of the Bollywood movies titles that were based on real-life games. | Tellychakkar.com
January 19, 2022
Mumbai: With still some days to go for Valentine’s Day, food company major Parle Products has launched its latest advertising campaign for its chocolate chip cookie brand Hide & Seek highlighting feelings of adolescent romance. The campaign titled ‘Start your story with Hide & Seek’ is conceptualised by Brand League Partners and seeks to establish the cookie brand’s identity
November 24, 2021
Parle Products has announced a hike in the prices of its popular products such as Parle G, Hide & Seek and KrackJack.