Hile Surpassing The Arr Mark Of Inr 100 Crores In Past Year Navigating Unexplored Convenience Retail Sector India News Today : Breaking News, Live Updates & Top Stories | Vimarsana
New Delhi [India], January 27 (ANI/PRNewswire): The NEW Shop, India's largest convenience retail company has appointed Bollywood actor Rajkummar Rao as the brand ambassador. In a series of campaigns to expand its footprints across the country, the actor will be featured in a variety of digital and print platforms such as social media, OTT, OOH, and IVR messaging to connect with prospective consumers through physical The New Shop stores and in-app services. https://www.youtube.com/watch?v=JbAi6M B1YQ Within two years of its inception, The NEW Shop has expanded to over 100 stores with 70+ franchised stores in the last 18 months, while surpassing the ARR mark of INR 100 crores in the past year. Navigating the unexplored convenience retail sector in India, the company's omnichannel presence and hyperlocal services offer a "next-gen everyday shopping" experience to a wide variety of demographic. With its plans to expand and open new stores in the near future, the company w