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The Chennai-headquartered firm, a part of Eicher Motors, currently sells bikes all across the continent and has a market share of around 8.5 per cent in the middle-weight motorcycle segment. In an interaction on the sidelines of the annual EICMA motor show here, Royal Enfield CEO B Govindarajan said the company believes in replicating the success it enjoys in the Indian market in the middleweight segment in international markets as well.

Get latest articles and stories on World at LatestLY. Royal Enfield is taking a slew of measures including accessing ways to enhance connection with the communities as it sees huge potential for growth in the market, according to a top company executive. World News | Huge Potential for Growth in Europe: Royal Enfield CEO.