Himalee Madurasinghe News Today

Kantar Sri Lanka organised a business conference with the top corporates of Sri Lanka to help brands explore Generation Z better. KANTAR Sri Lanka, hosted its annual knowledge-sharing event, KANTAR LIGHT HOUSE 2023, at the Kings Court, Cinnamon Lakeside and unravelled compelling insights around the young generation, Gen Z in Sri Lanka, through sessions that...

Latest news, analysis and opinions from the Daily FT, Sri Lankas only national business newspaper. ..

Launched under the theme “Logic behind the Magic” For a significant duration of time, SLIM Brand Excellence has been celebrating supreme achievements within the nation, recognizing remarkable marketing endeavors and remarkable brand narratives. In a grand launching ceremony, SLIM recently introduced the most recent edition of this esteemed award ceremony, themed ‘Logic Behind the Magic’....

SLIM announced the launch of 2023 edition of SLIM-KANTAR People’s Awards, the only awards ceremony in Sri Lanka that recognizes the heart share of the people. Kantar, the world’s leading marketing data and analytics company operating in Sri Lanka at present, has partnered with SLIM as its research partner for SLIM-KANTAR People’s Awards since 2022 […]

SLIM Brand Excellence Awards has announced its 2022 jury line up comprising of leading marketing strategists and research experts led by the Head of Jury, Mr. Imal Fonseka- Co-founder, Food Revolution/Taurus Naturals. The rest of the jury comprises of Nushad Perera – Managing Director, Ten Holdings, Sri Lanka & Malaysia; Dr. Ravi Bamunusinghe – Founder...

Also recognized as a global ‘ Insights250 Winner’ ESOMAR, the global voice of the data, research and insights community, recognised Director/ Head of Kantar, Sri Lanka – Himalee Madurasinghe with the award for ‘Outstanding Country Representative’ at the recently held 75th ESOMAR Congress 2022, in Toronto, Canada. Madurasinghe received the award for her exceptional contribution...

Kantar Buys Nielsen Sri Lanka Media Monitoring Offer February 18 2021 Kantar is to begin offering media monitoring services in Sri Lanka, following an agreement to acquire Nielsens local media monitoring business in the country. The service will complement Kantars existing TV audience measurement services. The former Nielsen services, which use advanced automatic spot recognition technology, will continue uninterrupted under their new owner. The suite will now include AdIntel / MediaWatch, prov...

Kantar recently announced that it would start providing Media Monitoring service in Sri Lanka. The announcement comes as Kantar has agreed to acquire Nielsen’s local media monitoring business.  Historically, Kantar has provided TV audience measurement in Sri Lanka. The addition of media spend monitoring positions Kantar as a key partner to Sri Lanka’s media industry. Media expenditure is a critical part of any brand’s marketing investment. It has been clearly established that effective ...

SLIM ‘Leading Liyo’ on a mission to empower Female Professionals to succeed in Economic Revival December, 22, 2020 The Sri Lanka Institute of Marketing (SLIM) recently conducted an insightful panel discussion themed ‘Leading Liyo’ to address the ‘Role of Gender Equality in accelerating Economic Revival’. The panel consisted of eminent leaders in the local corporate arena, including Thusitha Molligoda, Senior Investment Officer, Asian Development Bank; Dr. Ravi Fernando, Chairman / C...