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Detailed text transcripts for TV channel - MSNBC - 20130518:09:42:00

The retailers are. your former example, a great example of somebody who went into a community, didnt really understand it in the very beginning, wasnt focused on the hispanic community but learned what he needed to learn to be successful. the community wants to be treated with respect. they dont expect you to be perfect on everything but, you know, the opposite is also going to backfire. if youre trying to sell them something they dont want to buy, if your price point isnt correct, if your val i...
Entrepreneurial Community Didn T Hispanic Community Wasn T Isn T Proposition Isn T

Detailed text transcripts for TV channel - MSNBC - 20130518:09:32:00

>> we have what we call a core customer profile, a foreign born or first generation hispanic residing in the u.s., spanish language preferred, and typically blue collar profession, household income under $50,000. >> antonio is the dallas-based founder and owner of pizza patron, a chain of more than 100 fast food franchises. >> this is a community of 50 million plus strong in the u.s. by 2015 hispanic consumer purchasing power will be $1.5 trillion. >> a marketing consultant to some of the key fo...
Core Customer Profile Blue Collar Foreign Born Hispanic Residing Entrepreneurial Community Pizza Patron

Detailed text transcripts for TV channel - MSNBC - 20130512:11:42:00

Example of somebody who went into a community, didnt really understand it in the very beginning, wasnt focused on the hispanic community but learned what he needed to learn to be successful. the community wants to be treated with respect. they dont expect you to be perfect on everything but, you know, the opposite is also going to backfire. if youre trying to sell them something they dont want to buy, if your price point isnt correct, if your val is you proposition isnt correct, if they dont fee...
Entrepreneurial Community Didn T Hispanic Community Wasn T Isn T Proposition Isn T

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Detailed text transcripts for TV channel - MSNBC - 20130512:11:32:00

Engage its core customers. >> we have what we call a core customer profile, a foreign born or first generation hispanic residing in the u.s., spanish language preferred, and typically blue collar profession, household income under $50,000. >> antonio is the dallas-based founder and owner of pizza pa patron, a chain of more than 100 fast food franchises. >> this is a community of 50 million plus strong in the u.s. by 2015 hispanic consumer purchasing power will be $1.5 trillion. >> a marketing co...
Core Customer Profile Foreign Born Hispanic Residing Fast Food Franchises Household Income Blue Collar

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