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January 30, 2024
The study focuses on how diverse segments feel about the importance of cultural identity and how the concept of cultural assimilation has been rejected by multicultura...
December 21, 2023
Over the years, we have learned through many different sources that most diverse consumers, including the younger generations, rejected this assimilation concept.
May 31, 2022
/PRNewswire/ -- As more brands commit to DEI practices and increases in multicultural investment, the Hispanic Marketing Council (HMC) has devoted a week of...
February 16, 2022
/PRNewswire/ -- According to Census 2020 data, Americas demographics are shifting to a multicultural majority faster than anticipated. While 2020 marked the...
December 15, 2020
Culture Is King For SVOD & Social Media USA - English Share this article According to a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), subscription video on demand (SVOD) users ages 13 to 49 have become more culturally literate, primarily due to Netflix, YouTube creators and social media featuring increasingly diverse and global content. In fact, more than half of Gen Zers and parents have watched a show in a language they do not speak, with Hispanics over ind...